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Flink

Head of Product Design

Building and leading a 20+ person design, research, and content organisation from scratch during rapid international growth — delivering groceries at speed to over 10 million users across four European markets.

Oct 2021 — Apr 2022 Rapid grocery delivery 4 markets Berlin
Grocery delivery bags

Design leadership in hypergrowth

Flink was one of Europe's fastest-growing rapid grocery delivery companies, operating across Germany, France, Austria, and the Netherlands. I joined during a period of intense scale — the company was expanding into new markets, growing its product offering, and hiring at pace.

My mandate was to build the design function from the ground up — hiring designers, researchers, and content specialists, and creating the structures, processes, and culture needed to deliver quality at speed.

This meant making rapid, high-stakes decisions about team structure, operating models, and design processes while the company was evolving around us. There was no playbook — it had to be built while running.

The experience of scaling a design organisation during hypergrowth — balancing speed with quality, structure with flexibility — is directly relevant to leading a design team through Monzo's next phase of growth.

Scaling from zero to 20+

I built the design, research, and content organisation from a handful of contributors into a 20+ person team — establishing the foundations for how design would operate at Flink.

  • Hiring at pace: Recruited designers, researchers, and content specialists across multiple markets while maintaining a high bar for craft and culture fit
  • Team structure: Designed an organisational model that balanced embedding designers in product squads with maintaining a strong, connected design community
  • Operating model: Created processes for design reviews, critique, cross-team collaboration, and quality assurance that could scale with the team
  • Culture building: Established rituals, shared practices, and a sense of identity that gave the team cohesion during a chaotic growth phase

Uniting product, commercial, and brand

One of the biggest challenges at Flink was aligning multiple functions — product, commercial, brand, and operations — around customer-focused outcomes during a period when priorities shifted frequently and the business was evolving rapidly.

I worked to ensure design had a clear voice in strategic conversations, advocating for user needs while respecting the commercial realities of a fast-growing startup.

This meant building trust with leaders across the organisation, establishing design as a strategic partner rather than a service function, and creating shared frameworks for decision-making.

The ability to align diverse stakeholders around customer outcomes — especially during periods of rapid change — is a muscle I'd bring directly to Monzo's payments design leadership.

Key outcomes

20+ Person design, research & content organisation built from scratch
4 European markets supported (Germany, France, Austria, Netherlands)
10M+ Users served across the platform