Head of Product Design
Building and leading a 20+ person design, research, and content organisation from scratch during rapid international growth — delivering groceries at speed to over 10 million users across four European markets.
Overview
Flink was one of Europe's fastest-growing rapid grocery delivery companies, operating across Germany, France, Austria, and the Netherlands. I joined during a period of intense scale — the company was expanding into new markets, growing its product offering, and hiring at pace.
My mandate was to build the design function from the ground up — hiring designers, researchers, and content specialists, and creating the structures, processes, and culture needed to deliver quality at speed.
This meant making rapid, high-stakes decisions about team structure, operating models, and design processes while the company was evolving around us. There was no playbook — it had to be built while running.
The experience of scaling a design organisation during hypergrowth — balancing speed with quality, structure with flexibility — is directly relevant to leading a design team through Monzo's next phase of growth.
Organisation building
I built the design, research, and content organisation from a handful of contributors into a 20+ person team — establishing the foundations for how design would operate at Flink.
Cross-functional alignment
One of the biggest challenges at Flink was aligning multiple functions — product, commercial, brand, and operations — around customer-focused outcomes during a period when priorities shifted frequently and the business was evolving rapidly.
I worked to ensure design had a clear voice in strategic conversations, advocating for user needs while respecting the commercial realities of a fast-growing startup.
This meant building trust with leaders across the organisation, establishing design as a strategic partner rather than a service function, and creating shared frameworks for decision-making.
The ability to align diverse stakeholders around customer outcomes — especially during periods of rapid change — is a muscle I'd bring directly to Monzo's payments design leadership.
Impact